Day 7: That sounds painful doesn’t it? This branding has nothing to do with fire and pain, it is about selling your books. As I blogged yesterday I read Kristine Lambs book on Social Media and I want to share more or her information.
The goal of being a writer after being published is to sell books. In order to sell books you become a brand. Brand your name, then your name can sell the books while you do the writing. I can hear you saying, OK , how do you brand? Use the name John Grisham for example. His name is branded with being known for legal suspense books.
The name Levi is branded with pants made of denim material. You know what you are going to be seeing just by the name alone. You want to link your name with your content Produce enough good content and eventually readers won’t need to read every review about your book before they buy. They will know you provide content that is entertaining, interesting, or informative.
Before you sign up to a social media site, the very first thing you need to decide is your brand name. According to Kristin,”the absolute only acceptable username (brand) is the name you desire to publish under. This is essential you do this one thing right in order to 1) be effective 2) be able to link all of your platforms together to make social media simple and manageable. 3) begin building a solid platform.”
Tomorrow I will share with you want not to do concerning branding.