Branding, Part 2 What not to do

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Kristine Lamb wrote in her book “We Are Not Alone”, she has made all the mistakes when it comes to social networking.  I had to laugh when I read some of her great ideas turned into “tar babies”.  Those tar babies is what prompted her to write her book.  She lists several mistakes that writers make when they start branding.  I will list them here.

1) Brand yourself, not the title of your book:  That makes sense because if you brand your book then you would be doing a rebrand every time you published.  Also unless you self-publish you have no control over the title of the book.

2) Branding  your content:  This works just like branding the title.  You have to have a brand that can be used with everything, or you will be repeating the branding.

3) Branding Names of Characters:  Build your platform using your name that way you do not have to keep rebranding

4)Branding Multiple Identities:  Even if you do a number of different genres, you don’t need multiple identities.  The example Kristine uses was “Proctor and Gamble”.  They have hundreds of products, but you recognize the name, “Proctor and Gamble”.

“I can put all of my products under one umbrella of Kristen Lam to make things easy and simple for my fans.  Through this brand I can then direct traffic.”

If you are a new author like myself we will tend to lean heavily on networking with others authors.  We need to learn more about our craft and the world of publishing.  Once the publishing is done then you can network with people who can show you how to boost book sales.

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