Category Archives: Blog Guide

Eight Steps to Become Noticed

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Hello everyone, I have been away from my blog for what seems like forever and I have missed it and my online friends.  Today I want to share with you an article I read by Pete Croatto, on how to get noticed by the editors. If you want an editor it will take some work to get noticed.

  1.  Take Initiative:  In an ideal world, our talent would be a siren song for editors far and wide.  In a world of tight budgets and staff meetings, editors need story ideas and good ones.  That means writing a pitch letter that shows you know the publication and what it wants. “What gets me to notice someone is I can notice immediately if they have a familiarity with the magazine,” says Mark Rotella, senior editor at Publishers Weekly.  “They might have mentioned an article they had read or a review that they read.  Usually, people are pretty specific about what section of the magazine they want to write for.  Basically, if they’re pitching me about the magazine, I want to see that they’ve read it.”
  2. Make the job Easier:  Sara Benincasa, author of Real Artists Have Day Jobs ( And Other Awesome Things They Don’t Teach You in School), says it’s key to do as much work for the editor as possible without overstepping.  “Don’t expect that your editor has a comprehensive knowledge of the television show or trend or book or political issue that you would like to discuss in your writing,” she says.  “Provide links, easy explanations.  Provide assistance without the legwork to show your editor that your pitch is for a story that will bring in views, and readers attention in a positive way.”
  3.  Follow Up:  This isn’t tennis.  The ball keeps moving only if you keep hitting it.  If you haven’t heard back after a week or two, politely inquire so you can either start writing or send your idea elsewhere.  Rotella, who has written for the New York Times and American Heritage, says the delay worked or the pitch came at the wrong time.
  4. Try, Try Again: An editor’s disinterest or silence should not be taken as an affront.  That even applies to repeat clients. “I follow up and pitch more stuff without being annoying and contacting the editor too much,” Benincasa says.  “If they liked my work the first time, they will respond.  If they did not like my work they will not respond.  I do a pitch, I follow up once and if I don’t hear anything, I move on.”  In other words, our confidence in your idea should drive you.
  5. Look Beyond Big Names:  Chances are you’re not going to make it into The New Yorker and not every profile will land in GQ. (But don’t be afraid to try.) Get published, get paid and use the clips as a down payment for more desirable venues.  Write Always.  That’s the only way you get better and pay your bills.
  6. Proofread A Lot:  Once you get an assignment, it’s easy to get noticed for the wrong reasons.  Rotella has an aversion to writers who can’t meet deadlines or follow directions, but says, “Nothing is worse, for me than if I have to spend too much time editing because of sloppiness.  That is a real discouragement.” Be professional. Proofread, fact-check and make yourself available to address any concerns your editor has.
  7. Play Nice with Others:  Veteran freelance journalist Jen A. Miller got a big assignment from a new publication when a fact-checker there remembered Miller’s work at another publication.  “Sometimes that can be an incredibly tedious process,” she says. “You’re already done with a story, you don’t want to deal with it anymore, you don’t want to deal with the fact-checker, but you don’t know where that fact-checker is going to end up.”
  8. Finally, Be Easy to Find:  That comes courtesy Miller, author of Running: A Love Story and a regular contributor to The New York times and Runner’s World.  She believes every writer must have a website. “It sets you up as a professional,” she says.

I do hope this article was helpful and it gave you some incite on what you need to do to snag that elusive editor.  Have a blessed week.

This is Blatant Advertising

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Colorful Tapestry of Words2

How do you feel about authors advertising their books any and everywhere they can? I am one of those people. I’m an author, and I try to take advantage of every opportunity I come across to tell someone about my books.

Even if I am an author, I get tired sometimes of seeing so many ads on Facebook and Twitter, which is certainly two-faced of me. I can’t have it both ways. There’s one side of me that wants to see things I can read about a fascinating subject not another “look at my book, see me.”
Since I’ve said how I feel, let me share the link to my latest book with you and also offer tips on how to possibly market a book. Here’s my link. Have a look and if you would like to do an Amazon review, I will send you one free for an honest review.  http://amzn.to/1Xogylz

Here are some book marketing tips taken from an article on Author Media by Caitlin Muir.
89+ Book Marketing Ideas That Will…
Increase your web presence:
Create a testimonial page on your website
Add the free My Book Progress plugin to your WordPress website to update your visitors about the status of your upcoming book.
Retweak the SEO on your site
Ask fans to post their reviews on your Facebook page
Ask fans to post their reviews on Amazon
Ask fans to post their reviews on Goodreads
Sign up for Twitter
Clean up your social footprint
Create an author FB page and use it instead of your profile
Sign up for Google Authorship
Offer bloggers advanced reading copies
Go on an online book tour
Create a book launch team
Host Q+A sessions on Google+
Create Facebook Friday videos
Register as an author on Amazon
Register as an author on Goodreads
Create a book trailer
Add the free My Book Table plugin to your WordPress website to boost book sales.
Create a hashtag for your next book
Build your fan base:
Start an FB campaign to increase your fans
Start a Google Campaign to increase traffic to your site
Start a controversial web series
Link up with other writers for your controversial web series
Start weekly Twitter chats with readers
Keyword your blog posts
Create a monthly newsletter
Create an affiliate program
Host-guest bloggers
Become a guest blogger
Create business cards with your web address on them and hand them out
Put your photo on your business card for stronger branding
Start commenting on other blogs (early and often)
Host regular author hangouts on Google+
Host regular author interviews on Google+
Record your Google+ hangouts and put them on YouTube
Get social media coaching
Cultivate Community:
Create an online community with a forum
Say thank you to readers with special incentives for being a fan
Ask your reading community to design merchandise for your store
Create a fan page for your main character (works well if they are in a series)
Ask fans to create their own book trailers and post them online
Offer core fans advanced copy of future books
Ask fans to post pictures of “character spottings.”
Offer “extra features” on your website
Use Twitter hashtags
Poll your readers and listen to what they say
Answer all your blog comments
Engage with your fans on FB
Ask your fans to post pictures of them reading your book
Make some extra money:
Repackage old blog posts and sell them as an e-book
Join an affiliate program
Speak on the core topic of your book
Become a content writer
Host paid webinars
Freelance with niche magazines
Sell ads on your website
Sell ads in your newsletter
Write a new ebook tailored to your fans
Mentor another writer
Become an Amazon Affiliate (and use MyBookTable)
Offer customizable ebooks for readers
Sell your book on your site, not just Amazon
Tweetables:
The @AuthorMedia crew just gave me 89 free book marketing ideas. Watch out the world! – click to tweet.
My sales should spike soon. I’m going to try out some of the book marketing suggestions from @AuthorMedia. – click to tweet.
89 Book Marketing Ideas That Will Change Your Life. Try one today! – click to tweet.
Have you tried any of these marketing tips from @AuthorMedia? They look great! – click to tweet.
Dang. I needed book marketing ideas, and I found 89 of them via @AuthorMedia. – click to tweet.
If you write books, you should look at this list ASAP. Unless you are my competitor. – click to tweet.
Need some book marketing ideas? One of these ideas should do the trick! – click to tweet.
Build your brand offline
Write a Press Release
Ask to be interviewed by your local paper
Ask to be interviewed by the paper your book is set in
Ask to be interviewed by the local radio host
Ask to be interviewed on the local morning show (read this article first)
Partner with a band that has the same cause as you
Go on a physical book tour
Start thinking local
Sell themed merchandise (Think “Team Edward” shirts)
Rent a billboard
Host a book release party
Link with an activity that supports your cause and sell your book there
Create a viral video about a scene from your book
Find a Place To Give a Book Reading:
Your local coffee shop
A hospital
A retirement community
A rehabilitation center
A local church
A locally owned bookstore
The library (try the five closest to your house)
The local community college
A school
Wherever the main setting of your book is
Google+
Videos you upload to Facebook
Goodreads
Discover where to donate your book (and make new fans):
Women’s shelters
VA hospitals
Homeless shelters
Children’s hospitals
Retirement homes
The five closest libraries to your house
The library in your hometown
Summer camp
Community libraries at coffee shops
The local community college library
The libraries in the town where the book was set in
BookCrossing.com
Local B&B’s
Local motels
Prisons
Church libraries
Rehab centers
Cruise ship libraries
Doctor’s offices
Community centers
Senior Centers
Become an expert:
Listen to the Novel Marketing Podcast.
Get active on LinkedIn
Write Op-Ed pieces on the core message of your story
Write freelance pieces on the core message of your story and pitch to niche publications
Give lectures on the core message of your story
Host webinars with other experts
Create a series of web-videos interviewing experts on the core message of your story
Make sure your author about me page is interesting and relevant
Create a Meetup group
Have any book marketing tips you’d like to add to the list? Leave them in the comment section.

How to Start a Blog: A Step-by-Step Guide for Writers

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Good Morning, I’ve been on vacation in North Carolina and had an absolutely wonderful time visiting with my girlfriend.  Since it rained the entire time I was there, we stayed in the house, laughed, talked of old times, old friends and ate lots of good food. A better vacation couldn’t have been found anywhere.

This article is from “The Write Life” originally published in July. I liked the fact it gives step by step instructions which will help Newbies as well as Old Timers. Enjoy and have a blessed day.  Shirley

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So you want to start a blog?

If you’re a writer, it makes perfect sense: You can use a blog to serve as your author platform, market your book or find new freelance writing clients.

But where do you begin? Though you’ve got the writing part down, the rest of the process can be overwhelming. Hosting, themes and all that other techy stuff can stand in your way for years.

Well, today is the day that ends. We’re here to help you navigate every step of starting a blog, from choosing your domain name to publishing your first post.

Here’s how to start a blog as a writer:

1. Pick a domain name

First things first: Where are people going to find you online? As a writer, you are your brand, so we recommend using some variation of your name. To check availability, simply visit Bluehost and click on “new domain.”

If none of the obvious options are available, try tacking a “writer” onto the end of your name, as in susanshainwriter.com. You could also use a “.net” or “.biz” domain, but keep in mind that most people automatically type in “.com” before thinking of other endings.

You can, of course, opt for a creative blog name, but remember that your interests and target audience may change as the years go by. When I started blogging in 2012, I focused solely on adventure travel and named my blog Travel Junkette. Since then, I’ve expanded my niche and recently switched to susanshain.com — because my name won’t change, no matter what I’m blogging about. I wish I’d started out using my name as the domain, and would advise you not to make the same mistake I did.

Once you’ve settled on your domain (or domains, if you’re like a lot of us writerpreneurs!), don’t wait to buy it. Even if you’re not ready to start a blog right now, you don’t want to risk losing the domain you want.

Before you actually click “purchase,” though, you might want to read the next step; we’re going to tell you how to get your domain name for free.

2. Purchase a hosting package

Now that you’ve picked out your domain name, it’s time to choose a web host. Your hosting company does all the technical magic to make sure your site actually appears when people type your newly anointed domain name into their browser. In other words, it’s pretty important.

We use MediaTemple to host this blog, but it’s typically better for blogs with lots of traffic, so you probably don’t need that if you’re just starting out. For a new blog, try Bluehost. It’s used by top bloggers around the world and is known for its customer service and reliability. Bluehost’s basic hosting plan costs $3.95 per month — and as a bonus, the company throws in your domain name for free when you sign up.

Be sure to put your purchase (and all the purchases listed in this post) on a business credit card and keep those receipts; they are investments in your business and are therefore tax deductible.

3. Install WordPress

We’re almost through with the techy stuff, we promise! You have several different choices for blogging platforms, but we like WordPress best. Not only is it totally free, but it’s easy to learn, offers a wide variety of themes, and has an online community and lots of plugins that make blogging accessible to everybody.

You can read comprehensive instructions for installing WordPress on your new blog here. Once you’ve completed that, you can officially log into your blog and start making it look pretty.

Still too techy for you? Try WordPress.com (as opposed to WordPress.org). It’s a cinch to set up, but won’t allow you as much control over your site’s design and functionality. If you choose to go this route, you can skip steps one and two of this post. Simply visit WordPress.com and click on “Create website.” Though the free default inserts wordpress.com into your domain (susanshain.wordpress.com), you can pay to use your own domain(susanshain.com).

4. Put up an “under construction” sign

While working on your blog’s appearance, you might want to put up an “under construction” or “coming soon” sign to greet visitors. You don’t want any potential clients or readers to Google your name and find a half-finished site. (And you may think you’re going to finish setting up your blog tomorrow — but we all know how badly writers procrastinate when there are no looming deadlines!)

To set up a little sign that says “under construction,” just download this plugin. You could even include a link to your Twitter or Facebook page so visitors have an alternate way of getting in touch with you. When you’re ready to share your blog with the world, simply deactivate and delete this plugin.

5. Choose a theme

Now we’re getting to the fun stuff! Your theme determines what your blog looks like, and you’ve got a lot of options to choose from. Yes, there’s a wide range of free themes, but if you’re serious about blogging, the customization and support offered by paid themes can’t be beat.

Here at The Write Life, we use Genesis, which is one of the most popular premium themes available. Another popular and flexible theme is Thesis. For my personal site, I use Elegant Themes, which has a wide selection of beautiful themes at a reasonable price. All of these themes come with unlimited support — essential when you’re starting a blog.

6. Create a header

If you truly want your blog to look professional, it’s worth getting a custom header. You can ask your favorite graphic designer or create something yourself with Canva.

My favorite option? Order one on Fiverr. I’ve had great luck getting headers and other graphics designed in this online marketplace, where thousands of people offer their services for $5 per gig.

7. Write your pages

Though you’re starting a blog and not a static website, you’ll still want a few pages that don’t change. (“Pages” are different from “posts,” which are the daily/weekly/monthly entries you publish on your blog.)

Here are some pages you may want to create:

About

The about page is frequently touted as one of the most-viewed pages on blogs, so don’t overlook it. Include a photo and brief bio, and explain why you’re blogging and why the reader should care. What makes you an expert? How can you help them?

Don’t be afraid to let your personality shine through — blogging is a personal affair!

Contact

You want your readers to be able to get in touch with you, right? Then you’ll need a contact page.

It doesn’t have to be anything fancy; just tell your readers how best to reach you. Avoid putting your full email address on here, as spambots could get ahold of it. To work around that, you can use a plugin, which we’ll link to below, or simply write something like “yourname AT yoursite DOT com.”

Portfolio

It’s your blog, so flaunt what you’ve got! Show your prospective clients and readers that you deserve their time and attention with examples of your past and present work. You can see examples of great writer portfolios here; personally, I love Sara Frandina’s.

Resources

Do you have a list of favorite writing tools? Or maybe books that have inspired you? Readers love resources pages, and for bloggers, they can also be a way to earn income from affiliate sales. Check out The Write Life’s resources page for inspiration.

Start here

You probably won’t need this at first, but a “start here” page is smart once you have a decent amount of content. It’s a great opportunity to express your mission and highlight your best work, so your readers can see the value of your blog without wading through months or years worth of posts.

Joanna Penn does a good job with hers, encouraging readers to download her ebook and then choose a topic that interests them.

Work with me

If you’re using your new blog to sell your writing services, this page is crucial. Be clear about how you can help people and how they can get in touch with you. You could even list packages of different services, like Sarah Von Bargen does on her site.

Once you’ve set up all your pages, make sure they’re easily accessible from the home page. If they’re not showing up, you may have to adjust your menus.

8. Install plugins

Plugins are great for everybody, but they’re especially useful for those of us who are less comfortable with the technical side of things but who’ve managed to set up a self-hosted blog. Think of them as apps for your blog; they’re free tools you can install to do a variety of things.

Though having lots of plugins can undermine the functionality and security of your blog, there are several we recommend everyone look into:

Better Click-to-Tweet: Encourage readers to share your content by including a click-to-tweet box within your posts; this plugin makes it easy.

Contact Form 7: If you want to avoid putting your email address on your contact page, use this contact form plugin, which is frequently updated and receives good reviews.

QuickieBar: Want to get readers to sign up for your free newsletter? Or want to announce the release of your latest book? This plugin allows you to create a banner for the top of your blog.

Mashshare: These “Mashable-style” share buttons are like the ones you see here on The Write Life. Another popular option is Digg Digg. It doesn’t matter which plugin you choose; it’s just essential you make social sharing easy for your readers.

WP Google Analytics: This plugin tracks the visitors to your site so you can see what people are interested in and how they’re finding you.

WP Super Cache: Another plugin that’s not sexy, but is important. Caching allows your blog to load faster — pleasing both your readers and Google.

Yoast SEO: This all-in-one SEO plugin helps you optimize your posts so you can get organic traffic from search engines.

9. Install widgets

If your blog has a sidebar, you might want to spruce it up with a few widgets, which are small boxes with different functions.

Here are some ideas:

About box

You’ve probably seen this on a lot of blogs; it’s a box in the upper right hand corner welcoming you to the site. Check out Jessica Lawlor’s blog for a simple — yet excellent — example.

Social media icons

Make it easy for your readers to follow you on social media by including links to your profiles in the sidebar. Here’s a basic tutorial for adding custom social media icons.

Popular posts

Once you’ve been blogging for a while, you might want to highlight your most popular posts in the sidebar, which you can do with a basic text widget. We do this here on The Write Life so you can find our most popular content quickly and easily.

10. Purchase backup software

Don’t overlook this important step just because you don’t have content yet! It’s better to install this software early than to start blogging and not remember until it’s too late.

Free options exist, but I’ve never had good luck with them — and for something as important as my entire blog, I don’t mind paying a little extra. (It’s a business write-off, remember?!) Popular backup options include VaultPress,BackupBuddy and blogVault.

11. Start your email list

I know, I know — you haven’t even started blogging and I already want you to build an email list. Trust me; you’ll be so glad you did.

Alexis Grant, founder of The Write Life, agrees with me. “If I could go back and do one thing differently for my business, it would be starting a newsletterearlier,” she writes. “My email list is THAT important for my business, bringing traffic to my website, buys of my products and opportunities I never could’ve expected.”

Even if you don’t have anything to send, just start collecting email addresses. The best way to entice people to sign up is by offering a free ebook or resource. For great examples, check out The Write Life’s How to Land Your First Paying Client or Grant’s social media strategy checklist.

Our favorite email newsletter platform is Mailchimp. It’s intuitive, fun and free for up to 2,000 subscribers. There are lots of other tools you could choose, though; here are a few more options for building your email list.

Once you’ve created your list, entice your readers to subscribe by adding a subscription box to your sidebar, and maybe even installing a plugin likePopupAlly.

12. Write!

If you really want to start a blog, you’re going to need to… start blogging.

We recommend creating an editorial calendar — even if it’s just you blogging. It doesn’t have to be fancy; it can even be scribbled out in a notebook.

What’s important is that you plan your posts in advance, so you can keep track of your ideas and stick to a schedule. It’s also a chance to assess and tweak your content strategy. What do you want to write about? How will you draw the readers in?

Don’t forget you’re writing for the web, so your style should be different than if you were writing for print. Keep your tone conversational, use “you” phrases to speak to the reader and break up text with bullet points and sub-headers. Keep SEO in mind, but don’t make it the focus of your writing.

13. Promote, promote, promote

You’re almost there! Now that you’ve started writing, it’s time to get readers. And I hate to be the bearer of bad news, but for many writers, this is one of the most surprisingly time-consuming aspects of blogging. Though it’d be nice if we could just write (that’s what we love to do, right?), it’s nicer to have people actually reading your work.

One of the best ways to attract new readers is guest blogging on more popular blogs. To help you out, here are seven writing blogs that want your guest posts, plus seven more. (And don’t forget about guest posting for TWL!)

It’s also essential to interact with other bloggers. Share their content with your community, comment on their posts and support them when and where you can. Hopefully, they’ll return the favor!

Social media is another great way to get more traffic to your new blog. In addition to sharing your posts and networking with fellow bloggers, make sure you’re constantly trying to grow your author following on social media.

14. Get help if you need it

If you feel stuck at any point, don’t be afraid to invest in a course or ebook, like these ones:

Sometimes a little outside help is all the boost you need.

Other than that, creating a successful writing blog is about hard work and consistency. Keep posting helpful and engaging content, optimizing it for SEO and sharing it with your networks — and you’ll soon see your new blog start to blossom.

Congratulations, you’ve now officially started a blog as a writer. Guess it’s time to get writing!

Do you want to start a blog? What stood in your way until now?

Susan Shane