How do you feel about authors advertising their books any and everywhere they can? I am one of those people. I’m an author, and I try to take advantage of every opportunity I come across to tell someone about my books.
Even if I am an author, I get tired sometimes of seeing so many ads on Facebook and Twitter, which is certainly two-faced of me. I can’t have it both ways. There’s one side of me that wants to see things I can read about a fascinating subject not another “look at my book, see me.”
Since I’ve said how I feel, let me share the link to my latest book with you and also offer tips on how to possibly market a book. Here’s my link. Have a look and if you would like to do an Amazon review, I will send you one free for an honest review. http://amzn.to/1Xogylz
Here are some book marketing tips taken from an article on Author Media by Caitlin Muir.
89+ Book Marketing Ideas That Will…
Increase your web presence:
Create a testimonial page on your website
Add the free My Book Progress plugin to your WordPress website to update your visitors about the status of your upcoming book.
Retweak the SEO on your site
Ask fans to post their reviews on your Facebook page
Ask fans to post their reviews on Amazon
Ask fans to post their reviews on Goodreads
Sign up for Twitter
Clean up your social footprint
Create an author FB page and use it instead of your profile
Sign up for Google Authorship
Offer bloggers advanced reading copies
Go on an online book tour
Create a book launch team
Host Q+A sessions on Google+
Create Facebook Friday videos
Register as an author on Amazon
Register as an author on Goodreads
Create a book trailer
Add the free My Book Table plugin to your WordPress website to boost book sales.
Create a hashtag for your next book
Build your fan base:
Start an FB campaign to increase your fans
Start a Google Campaign to increase traffic to your site
Start a controversial web series
Link up with other writers for your controversial web series
Start weekly Twitter chats with readers
Keyword your blog posts
Create a monthly newsletter
Create an affiliate program
Become a guest blogger
Create business cards with your web address on them and hand them out
Put your photo on your business card for stronger branding
Start commenting on other blogs (early and often)
Host regular author hangouts on Google+
Host regular author interviews on Google+
Record your Google+ hangouts and put them on YouTube
Get social media coaching
Create an online community with a forum
Say thank you to readers with special incentives for being a fan
Ask your reading community to design merchandise for your store
Create a fan page for your main character (works well if they are in a series)
Ask fans to create their own book trailers and post them online
Offer core fans advanced copy of future books
Ask fans to post pictures of “character spottings.”
Offer “extra features” on your website
Use Twitter hashtags
Poll your readers and listen to what they say
Answer all your blog comments
Engage with your fans on FB
Ask your fans to post pictures of them reading your book
Make some extra money:
Repackage old blog posts and sell them as an e-book
Join an affiliate program
Speak on the core topic of your book
Become a content writer
Host paid webinars
Freelance with niche magazines
Sell ads on your website
Sell ads in your newsletter
Write a new ebook tailored to your fans
Mentor another writer
Become an Amazon Affiliate (and use MyBookTable)
Offer customizable ebooks for readers
Sell your book on your site, not just Amazon
The @AuthorMedia crew just gave me 89 free book marketing ideas. Watch out the world! – click to tweet.
My sales should spike soon. I’m going to try out some of the book marketing suggestions from @AuthorMedia. – click to tweet.
89 Book Marketing Ideas That Will Change Your Life. Try one today! – click to tweet.
Have you tried any of these marketing tips from @AuthorMedia? They look great! – click to tweet.
Dang. I needed book marketing ideas, and I found 89 of them via @AuthorMedia. – click to tweet.
If you write books, you should look at this list ASAP. Unless you are my competitor. – click to tweet.
Need some book marketing ideas? One of these ideas should do the trick! – click to tweet.
Build your brand offline
Write a Press Release
Ask to be interviewed by your local paper
Ask to be interviewed by the paper your book is set in
Ask to be interviewed by the local radio host
Ask to be interviewed on the local morning show (read this article first)
Partner with a band that has the same cause as you
Go on a physical book tour
Start thinking local
Sell themed merchandise (Think “Team Edward” shirts)
Rent a billboard
Host a book release party
Link with an activity that supports your cause and sell your book there
Create a viral video about a scene from your book
Find a Place To Give a Book Reading:
Your local coffee shop
A retirement community
A rehabilitation center
A local church
A locally owned bookstore
The library (try the five closest to your house)
The local community college
Wherever the main setting of your book is
Videos you upload to Facebook
Discover where to donate your book (and make new fans):
The five closest libraries to your house
The library in your hometown
Community libraries at coffee shops
The local community college library
The libraries in the town where the book was set in
Cruise ship libraries
Become an expert:
Listen to the Novel Marketing Podcast.
Get active on LinkedIn
Write Op-Ed pieces on the core message of your story
Write freelance pieces on the core message of your story and pitch to niche publications
Give lectures on the core message of your story
Host webinars with other experts
Create a series of web-videos interviewing experts on the core message of your story
Make sure your author about me page is interesting and relevant
Create a Meetup group
Have any book marketing tips you’d like to add to the list? Leave them in the comment section.
I wanted to share a short story out of my book Shirley’s Short’s and Flashes. It is a fantasy/mystery story. It’s not long and I hope you enjoy it. Shirley
“I swear it’s true, every single word.”
“I’m sorry, Mr. Giorgio, I’m unable to accept your statement. What made you think a story so far-fetched, would be believed?”
“Why would I lie about something that could cost me my life, Detective Johnson? That man died just as I said he did. I’m an honest man, and I do not lie.”
Detective Johnson got up from the table and walked from one corner of the room to the other. He couldn’t get his brain around the story that Mr. Giorgio was telling. “Do you care if I smoke, Mr. Giorgio?”
“No, I don’t care, Detective.”
“Thank you. Now let’s stop the formality. I’ve known you all of my life. You call me Peter, and I’ll call you, um, um. I don’t know your first name. I’ve never called you anything but Mr. Giorgio.”
Mr. Giorgio smiled as he listened to Peter. “Peter, my first name is Tony. Actually, it’s Antonio, but everyone calls me Tony. I guess it’s easier to remember.”
“May I call you, Tony? I’m sure I will fall back into old habits and call you Mr. Giorgio, but I’ll do my best to call you by your name. Ok, let’s start from the beginning, once again. Don’t leave anything out.”
“I haven’t left out anything, yet. Peter, there is more to this world than what’s here in Summerton. Things people have no idea is happening in this world. Have you ever heard of Darius Figgaro?”
“No, I can’t say I have. Is that the guy’s name we found in your shop?”
“No, I don’t know who that man was. Darius was from the third century BC and a shoemaker as I am. He lived in a small village, in Armenia. He was known everywhere for his excellent shoes. In fact, he was so talented he was chosen to make shoes for the God’s as an offering, when the festival happened, in a few months. Aramazd, and his attendant, Grogh were made boots. For Aramzd’s son, Mehr, he made the softest, kid, leather shoes, and finally for the Goddess Anahit, he made slippers from a new shiny material from China created by worms. Nothing was finer in the entire world.”
“If anything was going to bring the town prosperity, it would be Darius Figgaro’s shoes. The God’s would certainly think of Artashavian as their favorite place. The village leaders were so confident in their plan, they already had a sign made for outside of town. In large red letters, it read: Artasavian, home of the God’s shoes.”
“You’re kidding, towns back in the third century BC didn’t put up signs.”
“How do you know, Peter? Were you there? People are remarkably resourceful, no matter when or where they lived. Think about the pyramids in Egypt, or the great lighthouse in Alexandria. All through the ages, people have accomplished exciting and beautiful things. Now back to my story. Are you going to interrupt me anymore?”
“I’m not planning to,” remarked Peter.
“The time for the great festival of the gods arrived in Artashavian. You could palpate the excitement in the air. Everyone was happier and looking forward to the three days of fun and homage to their gods. Darius’s excitement ended abruptly when he went to gather his offering and found the shoe cupboard empty. I know I put those shoes in this cupboard. What am I going to do now? Darius sat on his cobbler’s bench and prayed to the gods to help him find his offering. A loud booming voice sounded in Darius’s head.
“Darius sweep the floor using your new broomstick.”
Darius stood as he thought a moment where his new broom was located. Once he thought of the location, he walked to his back porch and grabbed the broom. “Ok, god, I have the broom, and I am obeying you even though I don’t know what good sweeping the floor will do.”
Sweeping the dirt floor was not an easy thing to do. You had to sweep but not stir up the dust and yet sweep aggressively enough to remove the debris on the floor. Sometimes Darius would place a course woven material down on the floor is he could buy the yardage at a cheap enough price. It’s been awhile since he purchased any, so his floor was bare.
He swept the center out of the floor but then decided he’d best do the corners. There’s a box here. I don’t remember this. When Darius looked inside the box, he yelled aloud, “Thank You, thank you.” There were all of the god’s boots and shoes. Tomorrow I will present them as my offering to the gods.
Before sunrise, the next morning, Darius gathered his box of shoes and headed to the temple. He felt fantastic and had extra energy. It was a glorious day. There were other people gathered at the temple also. Sunrise was the appointed time for giving of gifts. If your gift was accepted by the gods, you received a special blessing. Darius was hoping they would give him continued good health so he could continue to make his shoes.
Just as the sun was coming over the horizon, Darius placed his offering on the altar. The ground shook and lightning streaked the sky. Woman were screaming and running away, but Darius stood his ground. He looked at the altar, and his offering was gone. Everyone else’s was still there. What does this mean? Have I displeased them with my offering?”
“You have not displeased us, Darius. You have used your talents to make a personal offering to us. Because you have pleased us so much, we are going to bless you for each pair of shoes you made. Kneel Darius facing the sun.”
Darius was on his knees with the sun shining brightly on his face. He heard a female voice call his name. “Darius, my slippers are magnificent and feel glorious on my feet. For this, you shall have eternal life. You will continue to share your shoes with all you meet. Everyone will want a pair of your shoes. My child’s feet are protected with the soft leather of his shoes. Because you have given him protection, I shall keep you safe.”
“Thank you, Goddess, for your blessing. I could not ask anything more. I will continue to work and make my shoes”, Darius said.
“You shall prosper through your work,” Grogh commanded. “You shall never go without food or beautiful housing.”
Aramazd asked Darius if there was anything else he desired. Darius declined. “Then go, Darius, knowing you will be protected, have a long life and will be sharing your shoes with the world for all time.”
Darius bowed his head as the bright light was removed from his face. He stood, not quite believing what occurred. “I’ve been blessed. What more could I want in this world.”
When Tony finished his story, he looked at Peter and asked, “Do you understand now?”
“Understand what? You told me a fairy tale that has nothing to do with the man’s body in your shop.”
“You are no different than the thousands of other people I have told my story to. You go through this life thinking you know everything, and you actually don’t know anything at all. I can’t explain it any further than what I already have. You have to open your mind, and actually listen to what I said.”
“I don’t have enough evidence to hold you for the man’s murder. I’m going to let you return home but do not try to leave town.”
“I’m not going anywhere, Peter. I will be at my shop working on some shoes. I have a particular order from the Pope. He likes his kid, soft leather shoes.” Tony left the room, heading back to his shop.
Peter kept running Tony’s story around in his mind. Maybe when I hear from the Coroner’s office everything will fall into place. Returning to his office, Peter pulled out the evidence folder on the dead man. It was empty, not one thing to go on so far.
“Peter, the Coroner’s Office is on line 1.”
“Thanks, Sam. Hello, Doc, what do you have for me? You are kidding me, not one thing. What was the cause of death? Heart failure, so it’s natural causes. Sure, I’ll let the prosecutor know about the findings. Thanks, Doc, for the info.” Shaking his head, Peter couldn’t believe it all meant nothing. He knew he wanted to talk to Tony again about the Legend of the shoemaker and to tell him about the findings.
When Peter opened the door to go into the shop, he couldn’t believe his eyes. The room was empty. Not one shoe or even a sign anyone had been in the building. Cobwebs hung from the ceiling corners, with thick dust on the windowsill. A desk sat up against the wall. It was polished to a brilliant shine and had a paper lying on top. When Peter walked over to the desk and looked down at the paper, it made him take in a deep breath, before reaching down to pick it up. His name was printed on the folded paper. He opened the document, and he knew his world would never be the same. It read I am Darius.