Tag Archives: Brand

Branding, Part 2 What not to do

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Kristine Lamb wrote in her book “We Are Not Alone”, she has made all the mistakes when it comes to social networking.  I had to laugh when I read some of her great ideas turned into “tar babies”.  Those tar babies is what prompted her to write her book.  She lists several mistakes that writers make when they start branding.  I will list them here.

1) Brand yourself, not the title of your book:  That makes sense because if you brand your book then you would be doing a rebrand every time you published.  Also unless you self-publish you have no control over the title of the book.

2) Branding  your content:  This works just like branding the title.  You have to have a brand that can be used with everything, or you will be repeating the branding.

3) Branding Names of Characters:  Build your platform using your name that way you do not have to keep rebranding

4)Branding Multiple Identities:  Even if you do a number of different genres, you don’t need multiple identities.  The example Kristine uses was “Proctor and Gamble”.  They have hundreds of products, but you recognize the name, “Proctor and Gamble”.

“I can put all of my products under one umbrella of Kristen Lam to make things easy and simple for my fans.  Through this brand I can then direct traffic.”

If you are a new author like myself we will tend to lean heavily on networking with others authors.  We need to learn more about our craft and the world of publishing.  Once the publishing is done then you can network with people who can show you how to boost book sales.

Get Yourself Branded

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Day 7:    That sounds painful doesn’t it?  This branding has nothing to do with fire and pain, it is about selling your books.  As I blogged yesterday I read Kristine Lambs book on Social Media and I want to share more or her information.

The goal of being a writer after being published is to sell books.  In order to sell books you become a brand.  Brand your name, then your name can sell the books while you do the writing.  I can hear you saying, OK , how do you brand?  Use the name John Grisham for example.  His name is branded with being known for legal suspense books.

The name Levi is branded with pants made of denim material.  You know what you are going to be seeing just by the name alone.  You want to link your name with your content  Produce enough good content and eventually readers won’t need to read every review about your book before they buy.  They will know you provide content that is entertaining, interesting, or informative.

Before you sign up to a social media site, the very first thing you need to decide is your brand name.  According to Kristin,”the absolute only acceptable username (brand) is the name you desire to publish under.  This is essential you do this one thing right in order to 1) be effective 2) be able to link all of your platforms together to make social media simple and manageable. 3) begin building a solid platform.”

Tomorrow I will share with you want not to do concerning branding.