Tag Archives: platform

The Writer’s Platform

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Writer2When most of us dream about being writers, we imagine sitting at a desk or in a padded chair overlooking the ocean, writing a novel, and then kicking back as a publisher discovers it and makes it a New York Times best seller. We don’t want to have to do anything but write. Unfortunately, that’s not how it works. Today you need a platform.

Platform, simply put, is your visibility as an author. Chuck Sambuchino, author of Create Your Writer Platform, says, “It’s your personal ability to sell your books right this instant.” What that means is the publishers are relying on you, the author, more than ever to build your own audience before your book is for sale. Whether that means having a loyal blog readership, a robust Facebook Fan page, a Twitter following to rival Ashton Kutcher’s or a personal e-newsletter that reaches tens of thousands of people who will buy your book.

The bad news, of course, is that this takes a significant amount of time, meaning you either write less or sleep less. The good news is that if you build a strong enough audience of fans who enjoy your writing, chances are you’ll be better suited to sustain a longer and more financially valuable writing career.

When should you start building a platform? Immediately! How? Well that’s a trickier question. The answer depends on what you feel most comfortable with and how you can best reach your readers.

You want to be as many places online as possible so that more people can find you, but you don’t want too little time interacting with potential readers in every venue.

Your best bet is to pick one or two social networks to dedicate a significant time to work on connecting with people who may enjoy the types of books you write.

Perhaps you could start a blog that features your characters’ back-stories or adventures beyond what readers will learn in your novel. Or, tap into your Twitter following to crowdsource ideas for future character names and histories. You may even consider giving away a full chapter of your novel on your blog, but require readers to submit their email address for access so that you can contact them with a link for purchase when your book is released.

It’s up to you to decide where and how your time is best spent, but it is very important to invest at least some of your time in building a platform. Without one, you’ll be at a disadvantage when trying to convince a publisher to take a chance on your book, no matter how amazing it is.

Original by Brian A. Klems

Twittering Away: Why do we do it?

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I’m just a bit messed up on my blogging but that’s ok.  I’m not exactly a straight as a string  kind of gal. My actions just go with my flow at the time.  My blogging was intended for three times a week but there’s nothing to say I can’t add extra’s.  Consider today an extra. That being said let me get on with what I want to blog about.

Today, Twitter is on my mind.  You want to know why? Whether you do or don’t I’m about to tell you.  I joined and became active on Twitter last week.  Since I am an author and everything I read states I should be using Twitter and others to build my platform.  I have spent the past week getting close to 1000 people to follow me and will be doing more. Those 1000 people are doing the exact same thing I am.  They’re trying to sell, whether it is a book, or some kind of other product.

I really can’t figure out why I’m doing it.  It’s not like the majority of these people really want to get to know the real me and I have found some really scary individuals that I don’t want to know and refuse to follow.  I spend the majority of my time going through my email and following whom ever replied to my  tweet or their letting me know I’ve followed and are thanking me for doing so.  That is really the extent of our contact.

How is this helping me sell my books? I have to admit I have seen  some interesting titles and covers flashed before my eyes.  At  some point in time, if I remember them, I might purchase and read some of them.  The key word in that sentence is remember.  There are so many books and titles my brain is scrambled (more than usual.)

So why do we do it? As for me it is because someone said it was the thing to do.  Weather it is or isn’t, I really don’t know.  What I do know is it keeps me busy.