Tag Archives: Twitter

This is Blatant Advertising

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Colorful Tapestry of Words2

How do you feel about authors advertising their books any and everywhere they can? I am one of those people. I’m an author, and I try to take advantage of every opportunity I come across to tell someone about my books.

Even if I am an author, I get tired sometimes of seeing so many ads on Facebook and Twitter, which is certainly two-faced of me. I can’t have it both ways. There’s one side of me that wants to see things I can read about a fascinating subject not another “look at my book, see me.”
Since I’ve said how I feel, let me share the link to my latest book with you and also offer tips on how to possibly market a book. Here’s my link. Have a look and if you would like to do an Amazon review, I will send you one free for an honest review.  http://amzn.to/1Xogylz

Here are some book marketing tips taken from an article on Author Media by Caitlin Muir.
89+ Book Marketing Ideas That Will…
Increase your web presence:
Create a testimonial page on your website
Add the free My Book Progress plugin to your WordPress website to update your visitors about the status of your upcoming book.
Retweak the SEO on your site
Ask fans to post their reviews on your Facebook page
Ask fans to post their reviews on Amazon
Ask fans to post their reviews on Goodreads
Sign up for Twitter
Clean up your social footprint
Create an author FB page and use it instead of your profile
Sign up for Google Authorship
Offer bloggers advanced reading copies
Go on an online book tour
Create a book launch team
Host Q+A sessions on Google+
Create Facebook Friday videos
Register as an author on Amazon
Register as an author on Goodreads
Create a book trailer
Add the free My Book Table plugin to your WordPress website to boost book sales.
Create a hashtag for your next book
Build your fan base:
Start an FB campaign to increase your fans
Start a Google Campaign to increase traffic to your site
Start a controversial web series
Link up with other writers for your controversial web series
Start weekly Twitter chats with readers
Keyword your blog posts
Create a monthly newsletter
Create an affiliate program
Host-guest bloggers
Become a guest blogger
Create business cards with your web address on them and hand them out
Put your photo on your business card for stronger branding
Start commenting on other blogs (early and often)
Host regular author hangouts on Google+
Host regular author interviews on Google+
Record your Google+ hangouts and put them on YouTube
Get social media coaching
Cultivate Community:
Create an online community with a forum
Say thank you to readers with special incentives for being a fan
Ask your reading community to design merchandise for your store
Create a fan page for your main character (works well if they are in a series)
Ask fans to create their own book trailers and post them online
Offer core fans advanced copy of future books
Ask fans to post pictures of “character spottings.”
Offer “extra features” on your website
Use Twitter hashtags
Poll your readers and listen to what they say
Answer all your blog comments
Engage with your fans on FB
Ask your fans to post pictures of them reading your book
Make some extra money:
Repackage old blog posts and sell them as an e-book
Join an affiliate program
Speak on the core topic of your book
Become a content writer
Host paid webinars
Freelance with niche magazines
Sell ads on your website
Sell ads in your newsletter
Write a new ebook tailored to your fans
Mentor another writer
Become an Amazon Affiliate (and use MyBookTable)
Offer customizable ebooks for readers
Sell your book on your site, not just Amazon
Tweetables:
The @AuthorMedia crew just gave me 89 free book marketing ideas. Watch out the world! – click to tweet.
My sales should spike soon. I’m going to try out some of the book marketing suggestions from @AuthorMedia. – click to tweet.
89 Book Marketing Ideas That Will Change Your Life. Try one today! – click to tweet.
Have you tried any of these marketing tips from @AuthorMedia? They look great! – click to tweet.
Dang. I needed book marketing ideas, and I found 89 of them via @AuthorMedia. – click to tweet.
If you write books, you should look at this list ASAP. Unless you are my competitor. – click to tweet.
Need some book marketing ideas? One of these ideas should do the trick! – click to tweet.
Build your brand offline
Write a Press Release
Ask to be interviewed by your local paper
Ask to be interviewed by the paper your book is set in
Ask to be interviewed by the local radio host
Ask to be interviewed on the local morning show (read this article first)
Partner with a band that has the same cause as you
Go on a physical book tour
Start thinking local
Sell themed merchandise (Think “Team Edward” shirts)
Rent a billboard
Host a book release party
Link with an activity that supports your cause and sell your book there
Create a viral video about a scene from your book
Find a Place To Give a Book Reading:
Your local coffee shop
A hospital
A retirement community
A rehabilitation center
A local church
A locally owned bookstore
The library (try the five closest to your house)
The local community college
A school
Wherever the main setting of your book is
Google+
Videos you upload to Facebook
Goodreads
Discover where to donate your book (and make new fans):
Women’s shelters
VA hospitals
Homeless shelters
Children’s hospitals
Retirement homes
The five closest libraries to your house
The library in your hometown
Summer camp
Community libraries at coffee shops
The local community college library
The libraries in the town where the book was set in
BookCrossing.com
Local B&B’s
Local motels
Prisons
Church libraries
Rehab centers
Cruise ship libraries
Doctor’s offices
Community centers
Senior Centers
Become an expert:
Listen to the Novel Marketing Podcast.
Get active on LinkedIn
Write Op-Ed pieces on the core message of your story
Write freelance pieces on the core message of your story and pitch to niche publications
Give lectures on the core message of your story
Host webinars with other experts
Create a series of web-videos interviewing experts on the core message of your story
Make sure your author about me page is interesting and relevant
Create a Meetup group
Have any book marketing tips you’d like to add to the list? Leave them in the comment section.

Twittering Away: Why do we do it?

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I’m just a bit messed up on my blogging but that’s ok.  I’m not exactly a straight as a string  kind of gal. My actions just go with my flow at the time.  My blogging was intended for three times a week but there’s nothing to say I can’t add extra’s.  Consider today an extra. That being said let me get on with what I want to blog about.

Today, Twitter is on my mind.  You want to know why? Whether you do or don’t I’m about to tell you.  I joined and became active on Twitter last week.  Since I am an author and everything I read states I should be using Twitter and others to build my platform.  I have spent the past week getting close to 1000 people to follow me and will be doing more. Those 1000 people are doing the exact same thing I am.  They’re trying to sell, whether it is a book, or some kind of other product.

I really can’t figure out why I’m doing it.  It’s not like the majority of these people really want to get to know the real me and I have found some really scary individuals that I don’t want to know and refuse to follow.  I spend the majority of my time going through my email and following whom ever replied to my  tweet or their letting me know I’ve followed and are thanking me for doing so.  That is really the extent of our contact.

How is this helping me sell my books? I have to admit I have seen  some interesting titles and covers flashed before my eyes.  At  some point in time, if I remember them, I might purchase and read some of them.  The key word in that sentence is remember.  There are so many books and titles my brain is scrambled (more than usual.)

So why do we do it? As for me it is because someone said it was the thing to do.  Weather it is or isn’t, I really don’t know.  What I do know is it keeps me busy.

My Family Will be Thrilled…..

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It was so easy it scared me.  I published my Christian Poetry book on XenXii.com.  For some reason I thought it would be harder.  It was a little time-consuming for me to get the poems and pictures into one document.  Thank goodness this was a small book. I wanted to see what actually happens with the process.

Now comes the hard part of trying to sell the book.  I think publicizing is the hardest part of the book writing process.  I probably won’t get on Good Morning America or Anderson for the world to see me  and listen to me say how wonderful either of the books I have out now are. I have read everything I could get my hands on about selling a book and they all start with the social programs.  What works, what doesn’t work and what might work when your networking. So I’m on Twitter, Facebook, LinkedIn, but who I’m connecting with is other writers trying to do the same thing I am.  I think it is a vicious circle.

I am beginning to do Pod Radio interviews now and I must say it has been interesting.  I plan on doing more of them just because I like to talk and I can hear myself on the radio. That is something I never thought would happen.  I know I can get my family to listen and tell me how good I sounded and how absolutely wonderful the books sound.  There’s nothing like having people who love you.

I think I’m going to try my hand at doing a book commercial. That will be fun and once again, it will thrill my family.

Oh by the way drop by http://www.xinxii.com/en/verses-for-my-king-p-333636.html?osCsid=gmcb03bri8khs1hcqg1s9gtf03 and have a look at Verses For My King.

Tips For General Blogging

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Day 10:

1) Try to respond to any comments made on your blog, even if it is just a thank you.

2) Blog regularly; I intend to blog daily, others blog weekly.  The trick is to be consistent with your blogging.  Kristin Lamb says, ” Do quality over quantity.”

3) Blogging is considered author training.  It makes you write good content, so you have to pace yourself.  You do not want to write and write until you are sick of it.  I believe that is called burn out.

4) Use Status Updates, participating in conversations is essential to having people recognize you are around.  It is a powerful tool, and you will use it to connect with, befriend, and mobilize your influencers.

5) Give people slices of your life, in your blog.  It makes the blogger appear more human to their reader.

6) When you connect with someone, conversation is the most powerful tool you have.

7) Make sure that content you post is entertaining or informative.  It will be noticed if you are putting out good current information or just fluff and junk.

8) Be good to all those who are good to you.  If you see someone reposting your content and they are trying to build a following, then help them.  Networks are hard to build and we all need as much help as possible.

9)Always be positive, and I know sometimes that is hard to do. Motivational speaker Zig Ziglar said, “you can get everything in life you want, if you will just help enough other people get what they want.”  You want the people who read your blog to associate you with being positive.

I hope this information from Kristine Lambs book, “We Are Not Alone, The Writers Guide to Social Media is as helpful to you as it is to me.  I believe the more information we can share with each other, the better writers we will become.  That’s my two cents for today.

Get Yourself Branded

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Day 7:    That sounds painful doesn’t it?  This branding has nothing to do with fire and pain, it is about selling your books.  As I blogged yesterday I read Kristine Lambs book on Social Media and I want to share more or her information.

The goal of being a writer after being published is to sell books.  In order to sell books you become a brand.  Brand your name, then your name can sell the books while you do the writing.  I can hear you saying, OK , how do you brand?  Use the name John Grisham for example.  His name is branded with being known for legal suspense books.

The name Levi is branded with pants made of denim material.  You know what you are going to be seeing just by the name alone.  You want to link your name with your content  Produce enough good content and eventually readers won’t need to read every review about your book before they buy.  They will know you provide content that is entertaining, interesting, or informative.

Before you sign up to a social media site, the very first thing you need to decide is your brand name.  According to Kristin,”the absolute only acceptable username (brand) is the name you desire to publish under.  This is essential you do this one thing right in order to 1) be effective 2) be able to link all of your platforms together to make social media simple and manageable. 3) begin building a solid platform.”

Tomorrow I will share with you want not to do concerning branding.

We Are Not Alone

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Day 6:  Are you as lost as I am when it comes to dealing with Social Media?  I can write all day long but trying to figure out all of the ins and outs of all of the social networking sites.  I am a real babe in the woods.

I decided I needed to learn as much as I could about the subject.  I purchased a book called “We Are Not Alone, The Writer‘s Guide to Social Media,” by Kristen Lamb.  What a phenomenal little book.  She explains everything in an easy to read and understand format.  The book had been recommended to me by a friend, because she knew I had just published “The Tower” and would be doing my own promotion work.

According to Kristen, beyond selling books, social media can help the writer learn from the very best and it makes networking with people very easy.  An aspiring author and make mentors of their favorite best-selling authors.  You can zero in on resources you need without combing through books, magazine articles, ect. to learn your craft.

She even goes into Maslow’s Hierachy of Needs.  She says the secret of sales is on the pyramid.  Marketing uses our tendency to buy or do things because of our emotions.  When you are writing it is important to illicit emotion from your reader.  If you didn’t they might read the first chapter and then close the book forever.

We need to bring people out of their comfort zone.  As Kristin wrote, comfortable people do not have needs for us to fill.

The back cover of her book says it all:  Social Media is more popular than ever.  As society becomes more technologically advanced, people are seeking new ways to connect.  Relationships are vital to our survival and our mental and emotional health.

There are more opportunities for a new author today than ever before.    With thousands and thousands of author with books and blogs, how can a writer succeed?

Kristen’s method is simple, effective and helps author find ways to employ imagination and creativity in writing.

I for one will be using this little book to guide me on my discovery to social networking.  I hope to publish my second book, The Dobyns Chronicles, this fall.  I want to have a lot more knowledge about how social networking functions by the time that book is published.

I am finding  writing “The Tower” has been a learning experience for me.  I didn’t realize how much I didn’t know until my book was published.  I am just a bit lost in processes.  It is good to know “We Are Not Alone.”